Summary: The manual gives guidelines on designing and implementing surveys on inbound tourism to an area or country. It shows how to structure the research process, specify data needs, the sample size and the relative importance of primary and secondary data collection. For primary data collection, the manual provides guidelines on how to plan the visitor survey including the questionnaire's design.
Physical Description: 2404352 bytes
194 p.
ISBN: 92-828-9214-X
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