Methods for focusing on customer orientation in the early phases in the innovation process.
| Year of publication: |
2010-12
|
|---|---|
| Authors: | Cimander, Philipp |
| Other Persons: | Evans, Gerald W. (contributor) |
| Institutions: | Department of Industrial Engineering (contributor) |
| Publisher: |
University of Louisville Libraries |
| Subject: | New products | Management | Consumer satisfaction | Marketing | Customer orientation | Innovation | Lead user |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Notes: | University of Louisville Electronic Theses & Dissertations UofL Libraries' ETD Service inoclc |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009429624