Metrics that matter : to marketing managers
by Neil Bendle, Paul Farris, Phillip Pfeifer and David Reibstein
| Year of publication: |
2010
|
|---|---|
| Authors: | Bendle, Neil ; Farris, Paul W. ; Pfeifer, Phillip E. ; Reibstein, David J. |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 1, p. 18-23
|
| Subject: | Marketing | Betriebliche Kennzahl | Financial ratio | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976404