Micro-level practices of bricolage during business model innovation process : the case of digital transformation towards omni-channel retailing
Year of publication: |
2021
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Authors: | Do Vale, Guillaume ; Collin-Lachaud, Isabelle ; Lecocq, Xavier |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 37.2021, 2, p. 1-14
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Subject: | Bricolage | Business model innovation | Digital transformation | Omni-channel retailing | Strategy-as-practice | Geschäftsmodell | Business model | Digitalisierung | Digitization | Innovation | Einzelhandel | Retail trade | Organisatorischer Wandel | Organizational change | Multikanalvertrieb | Multichannel strategy |
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