Micro marketing and big data analytics : an information system for destination marketing management
Daniel R. Fesenmaier, Neeraj Bharadwaj, Jason Stienmetz and Zheng Xiang
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Fesenmaier, Daniel R. ; Bharadwaj, Neeraj ; Stienmetz, Jason ; Xiang, Zheng |
| Published in: |
Management science in hospitality and tourism : theory, practice, and applications. - Oakville : Apple Academic Press, ISBN 1-926895-71-1. - 2017, p. 63-84
|
| Subject: | Tourismusforschung | Tourism research | Tourismusmarketing | Tourism marketing | Kundendaten | Customer data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011518835