Micro & small enterprises in Ireland : a brand management perspective
Year of publication: |
June 2016
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Authors: | Kennedy, Bobby ; Wright, Angela |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 1, p. 381-402
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Subject: | SME | SME brand | SME branding | Branding | Brand management | Marketing | Corporate branding | crowdsourcing | KMU | Markenführung | Irland | Ireland |
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