Millennials and Gen-Z ethical banking behaviour in Malaysia
Year of publication: |
2024
|
---|---|
Authors: | Siti Aisyah Zahari ; Shahida Shahimi ; Suhaili Alma'amun ; Mohd Mursyid Arshad |
Published in: |
Contemporary Issues in Finance, Investment and Banking in Malaysia. - Singapore : Springer Nature Singapore, ISBN 978-981-99-5447-6. - 2024, p. 161-177
|
Subject: | Digital-savvy | Green banking | Social banking | Value-based banking (VBB) | Value-based intermediation (VBI) | Malaysia | Bank | Unternehmensethik | Business ethics |
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