Millennials, social media, prosocial emotions, and charitable causes : the paradox of gender differences
Year of publication: |
2014
|
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Authors: | Paulin, Michèle ; Ferguson, Ronald J. ; Schattke, Kaspar ; Jost, Nina |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 4, p. 335-353
|
Subject: | prosocial behaviors | cause empathy | social morality | self- versus others-benefits appeals | Emotion | Soziales Verhalten | Social behaviour | Social Web | Social web | Altruismus | Altruism | Fundraising | Experiment | Ethik | Ethics | Wohltätigkeit | Charity | Verhaltensökonomik | Behavioral economics | Geschlecht | Gender | Soziale Beziehungen | Social relations |
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