Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Jeff Fromm and Marissa Vidler
| Year of publication: |
c 2015
|
|---|---|
| Authors: | Fromm, Jeff ; Vidler, Marissa |
| Publisher: |
New York, NY [u.a.] : AMACOM American Management Association |
| Subject: | Millennial generation | target marketing | Marketing | Verbraucher | Consumers | Eltern | Parents | Zielgruppe | Target group |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 224 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index ForewordAcknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. |
| ISBN: | 978-0-8144-3658-5 ; 978-0-8144-3659-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317345