Mind genomics : a guide to data-driven marketing strategy
Veljko Milutinovic, Jakob Salom
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Milutinović, Veljko ; Salom, Jakob |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Marketing | Data Mining | Data mining | Lineare Regression | Linear regression |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 115 Seiten Illustrationen 23.5 cm x 15.5 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-319-39731-3 ; 3-319-39731-1 ; 978-3-319-39733-7 |
| Other identifiers: | 10.1007/978-3-319-39733-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520759