"Mind the gaps" between the marketing theory train and the marketing practice platform : the case of Egg Card
Nnamdi O. Madichie
| Year of publication: |
2009
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|---|---|
| Authors: | Madichie, Nnamdi O. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 9.2009, 1, p. 39-62
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853144