Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
Priscilla Teika Odoom, Raphael Odoom, Stephen Mahama Braimah
| Year of publication: |
2025
|
|---|---|
| Authors: | Odoom, Priscilla Teika ; Odoom, Raphael ; Braimah, Stephen Mahama |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 1, p. 104-132
|
| Subject: | ad avoidance | ATOA | attitude toward online advertising | exposure condition | perceived novelty | personality traits | social media advertising | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Persönlichkeitsmerkmal | Personality trait |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.142895 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357944