MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Vinita Bali; Srinivas K. Reddy
| Year of publication: |
2010
|
|---|---|
| Authors: | Bali, Vinita ; Reddy, Srinivas K. |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 2, p. 52-60
|
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Süßwarenindustrie | Confectionery industry | Indien | India |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697202