Misresponse to reversed and negated items in surveys : a review
Bert Weijters and Hans Baumgartner
| Year of publication: |
2012
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|---|---|
| Authors: | Weijters, Bert ; Baumgartner, Hans |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 737-747
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| Subject: | Befragung | Interview | Kommunikation | Communication | Messung | Measurement | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659272