Mitigating distraction : interactivity and atmospherics in social commerce
| Year of publication: |
2025
|
|---|---|
| Authors: | Suraj, J. ; Hollebeek, Linda D. ; Joseph, Ajay ; Akhil, M.A. ; George, Ajimon ; Letukytė, Neda |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 53.2025, 10/11, p. 990-1008
|
| Subject: | Social commerce | Interactivity | Online atmospherics | Social media | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Web 2.0-Technologien | Web 2.0 technologies | Soziale Beziehungen | Social relations | Electronic Commerce | E-commerce |
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