Mix with the crowd? : craft-based campaigns and the value of distinctiveness in campaign success
Marcus T. Wolfe, Daniel Blaseg, Pankaj C. Patel, Richard Chan
| Year of publication: |
2024
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|---|---|
| Authors: | Wolfe, Marcus ; Blaseg, Daniel ; Patel, Pankaj ; Chan, Richard |
| Published in: |
Strategic entrepreneurship journal : SEJ. - Chichester : Wiley, ISSN 1932-443X, ZDB-ID 2426229-8. - Vol. 18.2024, 4, p. 770-810
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| Subject: | craft ventures | crowdfunding | distinctiveness | new venture performance | Crowdfunding | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Entrepreneurship | Entrepreneurship approach | Risikokapital | Venture capital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/sej.1500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332246