Mixed bundling in two-sided markets in the presence of installed base effects
Year of publication: |
2013
|
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Authors: | Chao, Yong ; Derdenger, Timothy |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 8, p. 1904-1926
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Subject: | mixed bundling | two-sided markets | installed base | video game industry | Leistungsbündel | Bundling strategy | Netzwerkökonomik | Network economics | Computerspiel | Video game | Theorie | Theory | Computerspieleindustrie | Video game industry | Preismanagement | Pricing strategy |
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