Mixing user- and publisher-generated content : quantifying the spillover effect of user-generated content in a hybrid content environment
Inyoung Chae, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan
| Year of publication: |
2025
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|---|---|
| Authors: | Chae, Inyoung ; Schweidel, David A. ; Evgeniou, Theodoros ; Padmanabhan, V. T. |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 1, p. 25-43
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| Subject: | digital goods expansion | user-generated content | publisher-generated content | digital content consumption | spillover effect | Spillover-Effekt | Spillover effect | Digitale Güter | Digital goods | Content Management | Content management | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241249949 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187593