Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Yitian (Sky) Liang, Xinlei (Jack) Chen, Yuxin Chen, Ping Xiao, Jinglong Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Liang, Yitian ; Chen, Xinlei ; Chen, Yuxin ; Xiao, Ping ; Zhang, Jinglong |
| Subject: | Ad fraud | Advertising | Media market | Vertical contract | Werbung | Betrug | Fraud | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Vertikale Integration | Vertical integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057436