Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Year of publication: |
2023
|
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Authors: | Keshanian, Kimia ; Ramasubbu, Narayan ; Dutta, Kaushik |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 8, p. 2438-2454
|
Subject: | in-store visits | machine learning operations (MLOps) | mobile advertisements | optimization | targeted advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour |
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