Mobile app usage and adoption : a literature review
Year of publication: |
2020
|
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Authors: | Gera, Rajat ; Chadha, Priyanka ; Ahuja, Vandana |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 15.2020, 2, p. 160-195
|
Subject: | mobile apps | India | adoption | e-commerce | usage | behavioural intention | UTAUT2 | Mobile Anwendung | Mobile application | Indien | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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