Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Vaggelis Saprikis, Giorgos Avlogiaris, Androniki Katarachia and Agapi Altini
| Year of publication: |
2020
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|---|---|
| Authors: | Saprikis, Vaggelis ; Avlogiaris, Giorgos ; Katarachia, Androniki ; Altini, Agapi |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 4, p. 195-207
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| Subject: | Augmented Reality | Behavioral Adoption | Shopping Mall | UTAUT | Reward | Enjoyment | Mobile Services | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Griechenland | Greece | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Consumer attitudes | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2020.301245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416466