Mobile Banking As Business Strategy:Impact Of Mobile Technologies On CustomerBehaviour And Its Implications For Banks

Mobile Commerce is gaining increasing acceptance amongst various sections of the society. Thisgrowth can be partly traced back to technological and demographical developments that have beeninfluencing important aspects of the socio-cultural behaviour in today’s world. The need/wish formobility seems to be the driving force behind Mobile Commerce in general.Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstoneof Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of ourresearch clearly reveals a major, growing interest in Mobile Banking. However, since the degree ofinterest and the willingness to pay vary for individual services, it seems to be necessary to designspecific services taking the needs and wishes of relevant target groups into consideration...