Mobile banking intention : nexus between innovation, tech adoption, and gamification
Year of publication: |
2024
|
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Authors: | Çera, Gentjan ; Khan, Khurram Ajaz |
Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6959, ZDB-ID 2091206-7. - Vol. 30.2024, 4, p. 390-416
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Subject: | Behavioral intention | gamification | mobile banking | technology acceptance | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Gamification | Innovation | Computerspiel | Video game | Verbrauchereinstellung | Consumer attitudes |
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