Mobile banking service quality and customer value co-creation intention : a moderated mediated model
Year of publication: |
2022
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Authors: | Hijazi, Rawa |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1501-1525
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Subject: | Customer engagement | Customer value co-creation | Jordan | Mobile banking | SDL | Service quality | Social presence | TAM | Dienstleistungsqualität | Kundenwert | Customer value | Electronic Banking | Electronic banking | Kundenintegration | Customer integration | Jordanien | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Bankgeschäft | Banking services | Betriebliche Wertschöpfung | Value creation | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Service-Dominant Logic | Service-dominant logic |
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