Mobile commerce usage activities : the roles of demographic and motivation variables
Alain Yee-Loong Chong
| Year of publication: |
2013
|
|---|---|
| Authors: | Chong, Alain Yee Loong |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 80.2013, 7, p. 1350-1359
|
| Subject: | M-commerce | Demographic variable | Consumer behavior | Hierarchical regression analysis | Intrinsic motivations | Extrinsic motivations | Motivation | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Leistungsmotivation | Work motivation | Theorie | Theory | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206197