Mobile content : understanding drivers of engagement by screen
Myoung-Jin Chae, Omar Rodriguez-Vila, and Sundar Bharadwaj
| Year of publication: |
2025
|
|---|---|
| Authors: | Chae, Myoung-Jin ; Rodriguez-Vila, Omar ; Bharadwaj, Sundar |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 1, p. 65-82
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| Subject: | mobile marketing | consumer engagement | construal level | advertising | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241265658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187616