Mobile diaries : benchmark against metered measurements : an empirical investigation
Mitchell J. Lovett, Renana Peres
| Year of publication: |
June 2018
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|---|---|
| Authors: | Lovett, Mitchell J. ; Peres, Renana |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 2, p. 224-241
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| Subject: | Mobile diaries | Surveys | Survey validity | Self-reports | Longitudinal studies | Experience sampling method | Television viewing | Audience measurement | Nielsen People Meter | Survey errors | Messung | Measurement | Stichprobenerhebung | Sampling | Befragung | Interview | Fernsehen | Television | Längsschnittanalyse | Longitudinal analysis | Benchmarking | Statistischer Fehler | Statistical error | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882549