Mobile Marketing für Messen : integrierte Kommunikation im Messemarketing der Aussteller
Florian Bernhard; Stefan Luppold
| Year of publication: |
2010
|
|---|---|
| Authors: | Bernard, Florian ; Luppold, Stefan |
| Publisher: |
Sternenfels : Verl. Wissenschaft & Praxis |
| Subject: | Messemarketing | Trade fair marketing | Mobile Business | Mobile business | Mobile Telekommunikation | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 121 S graph. Darst. 210 mm x 150 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literatur- und Intenetverz. S. 105 - 110 |
| ISBN: | 3-89673-500-4 ; 978-3-89673-500-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003806584