Mobile marketing management : marketing objectives, campaign types and implementation techniques
Year of publication: |
2010
|
---|---|
Authors: | Pousttchi, Key ; Wiedemann, Dietmar G. |
Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 1-9
|
Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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