Mobile marketing : the imminent predominance of the smartphone
Alpana M. Desai; Edward Forrest
| Year of publication: |
2013
|
|---|---|
| Authors: | Desai, Alpana M. ; Forrest, Edward |
| Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 97-115
|
| Subject: | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775775