Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Wei Liu, Sha Zhang, Tammo Bijmolt, Evert de Haan
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Wei ; Zhang, Sha ; Bijmolt, Tammo H. A. ; Haan, Evert de |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 3, p. 422-438
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| Subject: | Competing platform | Customer acquisition | Food delivery apps | Mobile platform expansion | Panel regression model | Mobile Anwendung | Mobile application | Digitale Plattform | Digital platform | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Netzwerkökonomik | Network economics | Kundengewinnung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065343