Mobile promotions : a framework and research priorities
Michelle Andrews & Jody Goehring & Sam Hui & Joseph Pancras & Lance Thornswood
| Year of publication: |
May 2016
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| Authors: | Andrews, Michelle ; Goehring, Jody ; Hui, Sam ; Pancras, Joseph ; Thornswood, Lance |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 15-24
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| Subject: | Mobile promotions | Mobile targeting | Mobile marketing | Digital coupons | New technology | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobilität | Mobility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489455