Mobile push vs. pull targeting and geo-conquesting
Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart
| Year of publication: |
2025
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|---|---|
| Authors: | Molitor, Dominik ; Spann, Martin ; Ghose, Anindya ; Reichhart, Philipp Konstantin |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 36.2025, 1, p. 184-201
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| Subject: | geo-conquesting | location-based advertising | mobile pull | mobile push | randomized field experiment | search costs | switching costs | Mobilkommunikation | Mobile communications | Informationskosten | Information costs | Wechselverhalten | Switching behaviour | Feldforschung | Field research | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.0206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434891