Mobile Services in Banking Sector: The Role ofInnovative Business Solutions in GeneratingCompetitive Advantage

The wide-ranging economic developments of the previous decade, e.g. the integration ofworld economies, have made a significant impact towards increasing the mobility of theworking populace and their families. At the same time, technological developments especiallyin the field of telecommunication have made it possible to offer innovative, location sensitiveservices on ubiquitous basis to customers on the move.Our paper examines innovative mobile solutions in the field of mobile financial services(MFS) by using four case studies from Germany and Switzerland...