Mobile shopper marketing : key issues, current insights, and future research avenues
Venkatesh Shankar & Mirella Kleijnen & Suresh Ramanathan & Ross Rizley & Steve Holland & Shawn Morrissey
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Shankar, Venkatesh ; Kleijnen, Mirella ; Ramanathan, Suresh ; Rizley, Ross ; Holland, Stephen ; Morrissey, Shawn |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 37-48
|
| Subject: | Mobile marketing | Shopper marketing | Technology | Digital marketing | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Marketing | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489474