Mobile shopping : a classification framework and literature review
Year of publication: |
2015
|
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Authors: | Groß, Michael |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 3, p. 221-241
|
Subject: | Retail | C2B | M-shopping | Mobile shopping | Classification framework | Retail-based literature | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Klassifikation | Classification | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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