Mobile targeting using customer trajectory patterns
Anindya Ghose, Beibei Li, Siyuan Liu
| Year of publication: |
2019
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|---|---|
| Authors: | Ghose, Anindya ; Li, Beibei ; Liu, Siyuan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 11, p. 5027-5049
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| Subject: | mobile targeting | trajectory mining | field experiment | GPS | location-based advertising | Mobilkommunikation | Mobile communications | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Bergbau | Mining | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Navigationssystem | Navigation system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125865