Mode configuration diversity : a new perspective on foreign entry mode choice
Bent Petersen, Gabriel R. G. Benito, Lawrence S. Welch, and Christian Geisler Asmussen
| Year of publication: |
2008
|
|---|---|
| Authors: | Petersen, Bent ; Benito, Gabriel R. G. ; Welch, Lawrence S. ; Asmussen, Christian Geisler |
| Published in: |
Thought leadership in advancing international business research. - Basingstoke [u.a] : Palgrave Macmillan, ISBN 0-230-21777-X. - 2008, p. 57-78
|
| Subject: | Internationaler Markteintritt | International market entry | Universitäre Forschung | University research | Internationale Betriebswirtschaftslehre | International business research | 1970-2004 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751194