Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
| Year of publication: |
2004
|
|---|---|
| Authors: | Chib, Siddhartha ; Seetharaman, P.B. ; Strijnev, Andrei |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 2, p. 184-196
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