Model of social structure in the study of life’s quality of the territory’s population

This article discusses the problem of finding a model of social structures reflecting social development, the effectiveness of human life and society in general particularly in the study of life’s quality of the territory. The method of distribution of population by average per capita income using a system of normative consumer budgets which is used as a frame model of the social structure of the territory. On the basis of information of the territorial marketing research quality of life in Izhevsk conducted in May 2011 is considered the model of social structure (population of Izhevsk).