A model of retail format choice for a reasoned purchase : conceptualising role of perceived risk, norms, and behaviour control in Indian culture
Anoop Kumar Gupta, A.V. Shukla
| Year of publication: |
2019
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|---|---|
| Authors: | Gupta, Anoop Kumar ; Shukla, A. V. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 4, p. 495-517
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| Subject: | retail format choice | reasoned action model | RAM | perceived risk | attitude | perceived norm | perceived behaviour control | PBC | conceptual framework | shopping good | collectivism | Indian culture | Konsumentenverhalten | Consumer behaviour | Indien | India | Einzelhandel | Retail trade | Risikopräferenz | Risk attitude | Betriebsform | Retail format |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2019.100309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110544