Modeling and analysis of bank customer satisfaction using neural networks approach
Nooshin Zeinalizadeh, Amir Abbas Shojaie and Mohammad Shariatmadari (Islamic Azad University - South Tehran Branch, Tehran, Iran)
| Year of publication: |
2015
|
|---|---|
| Authors: | Zeinalizadeh, Nooshin ; Shojaie, Amir Abbas ; Shariatmadari, Mohammad |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 717-732
|
| Subject: | Artificial neural networks | Back propagation | Factor prioritization | Overall bank customer satisfaction | Neuronale Netze | Neural networks | Kundenzufriedenheit | Customer satisfaction | Bank | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-06-2014-0070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456303