Modeling competitive reaction effects
Peter S. H. Leeflang
| Year of publication: |
2008
|
|---|---|
| Authors: | Leeflang, Peter |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 60.2008, 4, p. 322-358
|
| Subject: | Wettbewerbsanalyse | Competitive analysis | Evolutionäre Spieltheorie | Evolutionary game theory | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762295