Modeling consideration sets and brand choice using artificial neural networks
| Year of publication: |
2004
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|---|---|
| Authors: | Vroomen, Björn ; Hans Franses, Philip ; van Nierop, Erjen |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 154.2004, 1, p. 206-217
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