Modeling Consumer Learning from Online Product Reviews
Year of publication: |
2014
|
---|---|
Authors: | Zhao, Yi ; Yang, Sha ; Narayan, Vishal ; Zhao, Ying |
Publisher: |
[S.l.] : SSRN |
Subject: | Internet | Virales Marketing | Viral marketing | Produkttest | Product testing | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments September 20, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.1832763 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; D83 - Search, Learning, Information and Knowledge ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Estimating Aggregate Consumer Preferences from Online Product Reviews
Decker, Reinhold, (2012)
-
Modeling Consumer Learning from Online Product Reviews
Zhao, Yi, (2014)
-
Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions
Varga, Marton, (2020)
- More ...
-
Modeling Consumer Learning from Online Product Reviews
Zhao, Yi, (2013)
-
Modeling consumer learning from online product reviews
Zhao, Yi, (2013)
-
Modeling Consumer Learning from Online Product Reviews
Zhao, Yi, (2013)
- More ...