Modeling customer behavior with analytical profiles
Jerzy Surma
| Year of publication: |
2012
|
|---|---|
| Authors: | Surma, Jerzy |
| Published in: |
E-marketing ; Vol. 2. - Hershey, PA : Business Science Reference. - 2012, p. 744-755
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575204