Modeling eye movements and response times in consumer choice
Ian Krajbich and Stephanie M. Smith
| Year of publication: |
2015
|
|---|---|
| Authors: | Krajbich, Ian ; Smith, Stephanie M. |
| Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 13.2015, 1, p. 55-72
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| Subject: | consumer choice | eye tracking | reaction times | sequential sampling model | drift diffusion model | attention | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Visuelle Wahrnehmung | Visual perception | Stichprobenerhebung | Sampling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/jafio-2015-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416183