Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment
| Year of publication: |
1994
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|---|---|
| Authors: | Eliashberg, Jehoshua ; Sawhney, Mohanbir S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 40.1994, 9, p. 1151-1173
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