Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Valsaraj Payini, Kartikeya Bolar, Jyothi Mallya and Vasanth Kamath
| Year of publication: |
2022
|
|---|---|
| Authors: | Payini, Valsaraj ; Bolar, Kartikeya ; Mallya, Jyothi ; Kamath, Vasanth |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 1, p. 19-36
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| Subject: | Cluster analysis | Consumer behaviour | Factor analysis | Hedonic motivation | India | Loyalty | Market segmentation | Perceived value | Satisfaction | Segmentation | Survey research | Tourism development | Wine festival | Wines | Konsumentenverhalten | Marktsegmentierung | Wein | Wine | Clusteranalyse | Weinbau | Wine industry | Indien | Urlaubsverhalten | Holiday behaviour | Hedonischer Preisindex | Hedonic price index | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Zielgruppe | Target group | Tourismus | Tourism | Faktorenanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-01-2021-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886214